Where is Your Favourite Gin Actually Made?
Craft distilleries, often family-owned and operated, like ours, invest relentless effort in creating some of the world's most outstanding spirits. Despite this, consumers frequently question the origins of their preferred tipple, posing questions such as, "Do you actually make it?" or "Where is it actually made?" The 'Actually Made In' campaign responds to these persistent queries, tackling the challenges that craft distilleries encounter in verifying the authenticity of their production. Serving as a beacon in an industry rife with authenticity claims, this initiative advocates for genuine craftsmanship and urges consumers to look beyond the surface of marketing facades.
For us, #ActuallyMadeIn is not only a celebration of craftsmanship and transparency; it's a call to action. We're proud to join Manchester Gin in encouraging support for the craft distilling community. We are #ActuallyMadeIn Yorkshire.
What do we want to achieve with this campaign?
With the ‘Actually Made In’ campaign, we aim to not only elevate the presence of craft distilleries & their associated brands, but also contribute to the movement of supporting local businesses through the cost of living crisis. We want to encourage consumers to think about where spirits come from, and consider craft distilleries when making purchase decisions. Most of all, we want to shine a light on other distilleries and their people who are in the daily grind, crafting amazing spirits day in, day out.
Manchester Gin and its partners are extending an invitation to distilleries across the UK and beyond to get involved in the #ActuallyMadeIn campaign. Craft distilleries are encouraged to showcase their daily grind, share behind-the-scenes content, and tell their unique stories. By using the hashtag #ActuallyMadeIn, distilleries can join the conversation and proudly declare their origins.
As proud members of the spirits industry, we are standing united with Manchester Gin to champion transparency, craftsmanship, and the incredible individuals shaping the world of spirits. So, let's peel back the label and discover the heart of the spirits we love – because authenticity is not just a claim but a commitment. #ActuallyMadeIn
